Artificial Intelligence is transforming the way consumers purchase, the way business is conducted across industries, and the multi-billion dollar beauty industry is not getting left behind. In fact, there are a multitude of companies using AI to personalize and revolutionize skincare, haircare and everything in between. Using AI to personalize the experience may prove to be one of the best ways to differentiate in a heavily saturated market.
Is AI the answer to not only changing how consumers interact with beauty product, but also the answer to future product development?
In a market as personal as cosmetics, specifically skincare, where everyone has unique concerns and desires, the ability to use Artificial Intelligence to personalize could be truly revolutionary. Is it possible that the key to ageless, flawless skin is Artificial Intelligence? The women behind PROVEN skincare believe that it is. PROVEN uses AI, aggregating data into the world’s largest skincare database, The Skin Genome Project, 8 million consumer reviews, 100,000 skincare products, 20,000 ingredients and 4,000 academic journals, to tailor skincare products to consumers’ specific needs. Consumers go to PROVEN’s website, take a three-minute skincare quiz and are provided with a skincare routine, taking the guesswork out of which products will deliver the best results.
“Using your answers to our Skintelligence QuizTM, our database instantly sifts through this incredible amount of information to select the best ingredients for your skin. This means you won’t waste time and money trying out products that may or may not work. And if your skin changes, your skincare can evolve right along with you.”Proven
Taking the concept of Facial Recognition quite literally, FOREO, a tech-enabled skincare and oral care corporation, has recently launched a product that uses facial mapping and artificial intelligence to up your skincare routine. The Luna Fofo analyzes your skin and produces real-time readings that in turn customize your smart facial massage and cleansing routine. The Luna Fofo doesn’t do a one time analysis, rather it continuously analyzes your skin and constantly customizes your routine to your skincare concerns, even tracking your skin’s hydration levels. All of this is stored in a user friendly app so you can track your daily skin health with ease.
These are just a few consumer product-enhanced forms of AI that are transforming the beauty industry and the way consumers interact with AI daily. Beyond customer interaction, could AI enable advanced data capture and analysis to drive product development? Manufacturing? Sourcing?