Artificial Intelligence & The Competitive Edge in Food and Beverage

The Food and Beverage Industry has been at the forefront of the technology adoption curve for many years, from more advanced robotics on the manufacturing line to 3D printed alternatives to meat, innovation is embedded in the industry. With the growth of consumer interest around nutrition, environmental, social and corporate governance and overall food safety has growing significantly in the past 15 years, companies have been focused on delivering products to increasingly demanding consumers with transparency into their products as well as their operations.

The answer for corporations has often resulted in increased in implementation of technology but with new technology comes new food and beverage options, changes in how products are manufactured and produced, increased competition and even more questions…

Innova Identifies Top 10 Food and Beverage Trends to Accelerate Innovation in 2021

While the food and beverage industry’s top concern has been and continues to be pleasing the consumer and their ever-changing needs, the questions remain:

‘how can they remain competitive in this saturated fast paced industry?’

‘will consumers be willing to try products that are produced with the assistance of technology?’

‘how can we achieve the high industry standards and remain profitable?’

‘how can we make high quality food and beverages accessible to all communities?’


As illustrated by the graphic below, implementation and application of digital infrastructure is “extremely important” to food and beverage executives. Over 40% of respondents reported that Artificial Intelligence and IOT are extremely important, a bit less than ERP or mobile technologies but this could be due to perceived complications in AI adoption. The executives also shared that their top concerns were inventory management, food safety and manufacturing process/ assembly, each of which can be addressed through the application of Artificial Intelligence.

TOP tech with food and beverage 
Type and process 
According to the RSM Digital Transfcymation Survey for the food and beverage industry. 
middle market executives indicated a focus on digital has become an even higher priority 
than cuer befcye. What's hnpcvtant to them in terms Of digital type and how do these 
technologies help their business processes? 
The top five digital applications or technologies 
ranked "extremely important" include: 
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I top? 
Artificial intelligence (43%) 
Mobile technologies (48%) 
5 
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Supply chain tracking and monitoring (40%) 
Executives also ranked "to a great extent" the ways 
digital addressed these business processes: 
40% 
Inventory management 
40% 
Food safety 
Manufacturing process/assembly 
Customer service center 
33% 
32% 
Supply chain/production control 
Warehouse management 
Harnessing the power of deitalcan be cornplex and requies cyganizatimal change mulagernent and 
expertise to create a vision and process custcm to the needs Of the enterprise. An outskie perspective 
may be need ed to help evaluate and consideratims. Engage cmsultants who have deep 
industry experience to ensure you're getting the best digital strategy gudance. 
Conta us to the the nvaCt Of dist* truwfcxrnatk:n Learn 
map with st growth effcrts 
THE POWER OF BEING UNDERSTOOD 
AUDIT TAX CONSULTING 
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Source: RSM

“Complications of AI adoption aside, one fact is clear: F&B companies must invest in new innovations to cut costs, grow revenue, and stay current with consumer trends.

CIO Pride

The mainstream media has focused its coverage on the most innovative science and technology in the industry but the real benefit is derived from the operational application of Artificial Intelligence. Maestro Artificial Intelligence allows corporations to focus on internal innovation while optimizing the value chain and providing significant benefit with unmatched speed to value. In one example, Maestro AI allows plants the opportunity to reduce waste, thus furthering Net-Zero goals, while also increasing production uptime and yield to get products on the shelves.

This level of digital technology has never been more important to F&B as they are constantly tackling razor thin margins and cost as leading decision makers. Many manufacturers and producers have to question, should we build or should we buy? Many times it may seem more practical to build, especially without centralized control centers and disparate systems, but the team at Elutions has found time and again, from clients who have learned the hard way, that partnering with an industry expert is the more cost effective way forward. The way forward lies in gaining a competitive advantage by partnering with a provider like Elutions, with years of experience working with and connecting to existing systems in order to provide speed to value for clients and a true Artificial Intelligence Platform in Maestro, rather than the big tech players, who merely offer tools.

Maestro AI is proven to optimize the value chain and allow clients more flexibility to innovate while maintaining operational excellence and a competitive edge. To learn more about Maestro AI and Elutions, contact us.

Click subscribe below to be kept up to date and notified of our upcoming articles, including the next piece in the February Series- Food, Beverage and Artificial Intelligence.


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Crystal Ball 2021: AI Combatting Disruption due to COVID-19

Today’s world is increasingly surrounded by fear. Not just fear of COVID-19, but also of the unknown fears: loss of market share to a competitor, the creeping suspicion that businesses may be outperforming yours, everywhere, all the time. Business leaders need to grasp the understanding that the cost of doing nothing now, significantly outweighs the cost of taking action later.

It can be said with confidence that 2020 has been defined by COVID-19 and its impact to families, consumers and especially businesses in all industries around the globe.

Thus, our fourth and final prediction for Artificial Intelligence in 2021:

AI Combatting COVID-19 Disruption.

Crystal Ball Predictions 2021: This article emphasizes AI Combatting COVID-19 Disruptions

COVID-19’s disruption significantly impacted numerous industries, not the least of which include Chemical Manufacturing, Oil & Gas, Higher Education and more. Elutions continues to address COVID-19 related business challenges and more through Maestro’s AI capabilities. There is more pressure than ever on these corporations to make 2021 a year to rebound from demand, workforce reduction, production, shipping and more. The use of holistic end-to-end Artificial Intelligence, namely Maestro AI, provides a bright and ready solution for unmatched speed to value. 

There has never been a time in modern history like 2020 where the increasingly urgent necessity for immediate solutions to business quandaries has been met with an equally robust solution as Artificial Intelligence. In the consumer space, we see this with AI enabled chatbots as a solution to the increasing customer service demands of consumers who are now spending more time than ever online shopping.

But what about a solution to address the onslaught of shipping as a result of shifted consumer purchasing habits due to COVID-19? Maestro is leading the way, helping shipping companies optimize their process from the warehouse down to the delivery route.

Source: Gartner

For further proof that the market, as a result of COVID-19, is responding to AI in leaps and bounds, the above information from a Gartner study of IOT implementation stated that 47% of respondents will be increasing their plans to implement to reduce costs.

In the commercial space, the use of AI in the pharmaceuticals and healthcare industry is top of mind, especially with the fast-tracked COVID-19 vaccines. An already overwhelmingly positive impact of AI, due to COVID-19, is the ability to develop vaccines and medications with greater speed than ever before, leading to change in the entire process of how we develop and test new medications for the future.

But could AI be the “vaccine” all industries need to improve future demand forecasting, prevent future disruption and stabilize now?

The answer is a resounding “yes”.


The increased demand for Artificial Intelligence has already been observed in 2020 and the adoption of AI will be widely implemented in 2021. Let 2021 be a year of digital transformation with Elutions as your partner. To learn more about specific case studies of Maestro Artificial Intelligence applied, please contact us.

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