Facial Recognition, Literally?

Artificial Intelligence is transforming the way consumers purchase, the way business is conducted across industries, and the multi-billion dollar beauty industry is not getting left behind. In fact, there are a multitude of companies using AI to personalize and revolutionize skincare, haircare and everything in between.  Using AI to personalize the experience may prove to be one of the best ways to differentiate in a heavily saturated market.

Is AI the answer to not only changing how consumers interact with beauty product, but also the answer to future product development?

In a market as personal as cosmetics, specifically skincare, where everyone has unique concerns and desires, the ability to use Artificial Intelligence to personalize could be truly revolutionary. Is it possible that the key to ageless, flawless skin is Artificial Intelligence? The women behind PROVEN skincare believe that it is. PROVEN uses AI, aggregating data into the world’s largest skincare database, The Skin Genome Project, 8 million consumer reviews, 100,000 skincare products, 20,000 ingredients and 4,000 academic journals, to tailor skincare products to consumers’ specific needs. Consumers go to PROVEN’s website, take a three-minute skincare quiz and are provided with a skincare routine, taking the guesswork out of which products will deliver the best results.

“Using your answers to our Skintelligence QuizTM, our database instantly sifts through this incredible amount of information to select the best ingredients for your skin. This means you won’t waste time and money trying out products that may or may not work. And if your skin changes, your skincare can evolve right along with you.”

Proven

Taking the concept of Facial Recognition quite literally, FOREO, a tech-enabled skincare and oral care corporation, has recently launched a product that uses facial mapping and artificial intelligence to up your skincare routine. The Luna Fofo analyzes your skin and produces real-time readings that in turn customize your smart facial massage and cleansing routine. The Luna Fofo doesn’t do a one time analysis, rather it continuously analyzes your skin and constantly customizes your routine to your skincare concerns, even tracking your skin’s hydration levels. All of this is stored in a user friendly app so you can track your daily skin health with ease.

These are just a few consumer product-enhanced forms of AI that are transforming the beauty industry and the way consumers interact with AI daily. Beyond customer interaction, could AI enable advanced data capture and analysis to drive product development?  Manufacturing?  Sourcing?

Where is the limit of expansion for AI technology in business?


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Artificial Intelligence… A Buzz Word?

It’s a super-computer. It’s
technology.  It’s a Computer Brain.  It’s a….
Buzz Word?


Artificial Intelligence or “AI” is all the rage in consumer goods and services, and analysts say it will change the face of business forever, but what exactly is “Artificial Intelligence”. The market has failed to define what this ambiguous buzz word means, but yet investors are readily throwing billions of dollars at companies that claim to be “AI- Focused”.  According to the Financial Times,

“Companies branded as AI businesses have historically raised larger funding rounds and secured higher valuations than other software businesses. The median funding round for an AI start-up last year was about 15 per cent higher than for a software start-up.”

Financial Times

And yet investors struggle to understand what Artificial Intelligence means.  Is it the technology?  Is it the application?  Is it the result?

Artificial Intelligence has become a catch-all phrase for various
types of computer and data science technologies and applications aimed at
automating work and aiding in decision making.  
Articles on the proliferation of AI in the enterprise market speak to
the vast potential use cases, the efficiencies, the streamlined customer
experience, but fail to define the technology. Instead, authors caveat their
prophecies with statements which undermine the entire industry, “Granted, not
all AI systems are alike. Some of them are relatively ‘dumb,’ because they use
pre-determined inputs and outputs”. 
Enterprise organizations have been leveraging “If/Then” logic
programming for decades to optimize their operations, from PLCs on the
manufacturing floor, to excel sheets in the board room or sales office.  Is a simple system that has pre-determined
inputs and outputs anything more than a logic sequence? 

In truth, Artificial Intelligence is a combination of complex technologies which together have the power to change the way we do business, but how many companies have successfully developed the advanced integrated technology to deliver this seismic shift in enterprise value?  True Artificial Intelligence requires much more than a logic sequence – from system agnostic data connectivity, neural networking, autonomous data-cleansing, to machine learning, automated root cause analysis and continuously learning autonomous decision making and self-scripting technologies – the technology that will transform enterprise operations and ultimately, organizational value, has arrived, but true Artificial Intelligence is far less prevalent than a market summary would lead you to believe…